
châtelaillon-plage découverte market. In the first light of day, the colours on the stalls light up like a painting, conversations mingle and the air carries that unmistakable scent of warm bread, sea salt and fresh herbs. Here, producers, craftspeople and strollers come together in a relaxed, happy atmosphere. People don't just come to shop: they come to experience a morning apart, to soak up an atmosphere that combines the sea, gourmet delights and a very special way of life.
The first surprise is the happy simplicity of the place. You can tell by the voices of the shopkeepers who greet everyone with a smile, by the wicker baskets that can be filled with a steady hand, and by the children intrigued by the strange shapes of the fish spread out on the ice. The regulars have their rituals: greeting the cheesemonger, asking what's good today, tasting a grape, a cherry tomato, a dice of cantal. The visitors, for their part, let their curiosity guide them, jumping from one stand to the next to enjoy the colours and scents.
The friendliness is in the details: the coffee shared on the fly, the recipe recommended in two sentences, the little story about the week's harvest. There's no need to be in a hurry: here, you can stroll around, chat, compare and compose your lunch like a festive programme. The spirit of the Charente coast is everywhere, even in this relaxed way of taking your time.

In the shelter of the market hall, local produce takes centre stage. As soon as you enter, the brightness of the morning's catch catches your eye: sea bass, sea bream, meagre, mackerel, not forgetting the shells that tinkle softly as you pour them into your shopping bag. A little further on, the market gardeners' vegetables form a tangible mosaic of the seasons: asparagus in spring, plump tomatoes in summer, pumpkins and aromatic herbs in autumn. You'll come across precisely matured goat's cheeses, breads with lively sourdoughs, honeys with a floral palette, and jams you'd almost like to eat with a spoon.
The coast brings its signature iodine: impossible to resist the temptation of the Boucholeurs oystersA zest of lemon, a hint of shallot and a glass of white wine to share later. A squeeze of lemon, a hint of shallot, a white glass to share later: the simple promise of a lunch that tastes of the sea. All around, charcuterie, poultry, ready-made meals, tarts and sweet treats offer the perfect balance for a complete meal, from a picnic on the sand to a Sunday family meal.
Along the way, you'll come across a designer of marine jewellery, a potter who turns the clay in precise gestures, and a seamstress who reinvents linen with motifs of foam and wind. The handmade soaps smell of verbena, pine and lavender; the candles evoke the dune in the sun. These finds give the visit a unique souvenir feel, far removed from standardised objects. Sometimes you'll leave with an extra shopping bag, to slip into the ceramic mug you've always imagined at home, or the tablecloth you'll use at summer dinner parties.
The charm of this place lies in its ability to tell the story of a region in just a few flavours. As you savour a mouthful, you can almost hear a story: the patience of the salt as it ripens in the sunshine, the caress of the wind on the vines, the shade of an umbrella pine protecting a table in the heat of the day. The cuisine here is straightforward and generous, with a love of the right ingredients: Bouchot mussels with marinière sauce, éclade that is blown open to release the shells, stuffed with herbs, buttered galettes. Good products, a few simple gestures, and there you have it.
Gourmet delights are accompanied by liquid discoveries: pineau as an aperitif, cognac as an after-dinner drink, wines from Charente or the neighbouring island. But the market is also a showcase for fresh juices, homemade lemonades and local beers that open with a smile. The idea is not to accumulate, but to savour what suits you, while leaving room for the chance discovery of a speciality you didn't know the day before.
As the stalls go by, the producers talk about the weather, their care and the little joys of the trade. We learn how to lift a net, how to desalinate cod, how to recognise a fleshy oyster. We also understand the fragility of this balance: respect for the resource, the importance of real seasonality, the value of a fair price. For even more inspiration and to extend the tour, take a look at the top 5 ways to fill your shopping basket offered by the tourist office: a great way to vary the pleasures according to the day and the mood.
Start by choosing a fresh, crunchy base: tomatoes, cucumber, lettuce and herbs for a large plate bursting with sunshine. Add a seafood product: prawns, fish rillettes, grilled sardines to share. Then add a creamy or savoury note: goat's cheese well made, semi-salted butter spread on a cereal loaf. Finish with something sweet: a ripe melon, strawberries if in season, or a home-made pastry. Bring a knife, some napkins and a tea towel to improvise a tablecloth, and you're all set.

Once you've passed the covered market, the day opens up before you. The immediate proximity of the sea invites you to continue your stroll, basket in hand, right up to the sea spray. The Belle Époque villas with their roofs and bow windows rise above the gardens, and the colourful shutters dot the quiet streets. Bicycles line the sunny terraces. Just a few minutes away, the seafront rolls out its long ribbon where you walk to the rhythm of the waves.
At low tide, the horizon is revealed, revealing the play of light on the foreshore; at high tide, the sea laps the promenade. It's the ideal place to extend your break, have a coffee and watch the white sails in the distance. At the end of the day, when the sky is decked out in pink and gold, let yourself be tempted by a walk at sunsetThe colours reflected on the water transform the promenade into a film set.
If you fancy taking the walk a little further, the surrounding area is a gentle and varied playground. The neighbouring town, open to the ocean, can be explored on foot like a picture book, with its lively quaysides, shady parks, light streets and cafés where you'll want to stop. For inspiration, take a look at these ideas for routes and viewpoints beautiful walks in La Rochelle a perfect complement to a morning at the market.
Each season brings its own atmosphere, and the market naturally follows this rhythm. In spring, new herbs and the first vegetables make you want to open the window and cook light. In summer, the stalls explode with colour, ice cream rivals juicy fruit, and the savoury and grilled meats stalls set the scene for ready-made picnics. In autumn, mushrooms, squash and mature cheeses invite you in for a comfort meal. In winter, you can warm up with a cup of hot chocolate or mulled wine, choose products for large tables, and sometimes find gift ideas from craftsmen.
Highlights include evening markets, culinary events, small concerts, recipe demonstrations and meetings with producers who have come specially to showcase their skills. It's these details that turn a simple visit into a lasting memory. Don't hesitate to ask the shopkeepers: they know better than anyone when the most eagerly-awaited products are arriving and what surprises to look out for on the next stands.
To fully appreciate the visit, arrive early. The light is softer, the discussions quieter, and you'll be able to take advantage of the first choices. Pack a sturdy shopping bag and a few reusable containers: certain specialities, such as prepared salads or fragile fruit, will travel better in them than in a simple bag. Start with a tentative list, but leave room for improvisation: an unexpected stand is often the starting point for a delicious menu.
Payment by card is becoming increasingly common, but bring some cash for small purchases. If you're coming with the family, make a date to meet up in the same place after your stroll: it's easy to get lost in contemplating the products. And if you're on a bike, make the most of the nearby parking facilities and quiet streets to get around peacefully.
In practical terms, find out when the busiest days are, and adapt your visit to suit: it will be different to visit on a weekday than on a sunny Saturday. If you're aiming for a specific meal, ask a few questions: which fish goes with which dish? Which cheese for which dessert? Which vegetable for which recipe? Shopkeepers love to share their tips and favourite pairings.
Once you've packed your basket, head for the promenade facing the ocean for an al fresco lunch. Choose a spot sheltered from the wind, spread out your tea towel and bring out the treasures you've gleaned: oysters to be opened carefully, semi-salted butter on warm bread, cold grilled sardines, tomatoes with basil and juicy fruit. The flavours respond to each other, the sound of the waves lulls the conversation. The children run off to remake the world between mouthfuls; the adults savour the simplicity, a glass of home-made juice in hand.

Prefer to cook at home or in your rental property? Turn your hamper into a dish of the day: fish papillotes with fennel, a crisp herb salad, a fine seasonal fruit tart. With just a few ingredients and a piping hot oven, the smell that wafts from the kitchen will say everything about the happiness of having taken the time to choose the right products in the morning.
To make this simple pleasure last, there's nothing like a cosy, warm address. Just a stone's throw from the shops and the sea, you'll find an ideal cocoon in which to drop off your baskets, relax between walks and enjoy the peaceful pace of the resort. If you're planning a getaway, consider book your room at the Hôtel VictoriaA great way to get out and about on foot, enjoy the sunrises and sunsets, and improvise a leisurely morning at the market.
The great thing about this destination is that it knows how to combine pleasures without ever overdoing it. You can create a holiday to suit you: a morning market, a siesta by the water, a walk to the harbour, a bike ride, a dinner of local produce... To organise the highlights and make sure you don't miss a thing, take inspiration from these ideas for a day out. what to do at the weekendThe perfect way to juggle culinary discoveries, sea bathing and exploring the surrounding area.
There are the gestures you take with you: the fishmonger who wraps the fillets with a slice of lemon, the market gardener who offers you a basil leaf to smell, the baker who puts out a batch of bread and perfumes the whole aisle. There are the conversations that open up at random: a cooking tip, a memory of grandma's recipe, an address for an afternoon outing. There are those little moments that are suspended: a child's laughter, a ray of sunshine on the fruit baskets, a seagull gliding by without a sound.
It's these infinitely simple details that make you want to come back, to make a habit of it, to say hello by name to the shopkeepers who bring the place to life. The market then becomes more than just a meeting place: it's a way of living out the day, opening up a light, gourmet interlude where the weather seems gentler.
Choosing seasonal produce, taking containers home, favouring short distribution channels: you'll see these gestures everywhere here. Shopkeepers know how to explain where their products come from, how they are grown or fished, and why it's important to respect cycles. By exchanging ideas, we learn how to cook better, avoid waste and get the best out of a simple product. Leftover fish becomes homemade rillettes, a bunch of leaves becomes pesto, day-old bread is reborn as golden croutons.
Responsible pleasure is woven in this way, without any notion of sacrifice: we discover, we listen, we adapt, and we savour all the more. The market, through the repetition of encounters and seasons, teaches a terribly modern gourmet wisdom.
Still have a morning to spare? Go back to the stalls and try out a new circuit: start with the herbs and salads, move on to the fish and finish with the sweets. Or go the other way and let yourself be led by chance and inspiration. Another option: prepare a late brunch with viennoiseries, cheeses, fine charcuterie and fruit; or an iodised aperitif at sunset, facing the ocean, with an assortment of the day's produce.
And if you're itching to hit the road, keep a few finds in an insulated bag to bring the sea air home. The pleasure often comes in these little things: a jar of salted butter caramel, a sachet of fish spices, a bar of soap with hints of maritime pine. When you open the shop, you'll find the sweetness of a morning spent strolling, tasting and sharing.
You come for the produce, you come back for the atmosphere. The sea nearby, the greetings of the regulars, the expert hands of the craftsmen, the recipes whispered between two baskets... It's all part of an experience that leaves you light on your feet and with a smile on your face. You rediscover that cooking begins at the market, that a stroll leads naturally to the water, and that the simplest days are often the most successful.

Next time, leave your watch on the bedside table. Take a shopping bag, a recipe book if you like, and a desire to taste things. The market will offer you the rest: colours, scents, voices, and that feeling of being where you belong, between land and ocean, in the heart of a place that you quickly adopt as a precious ritual.
13 Av. du Général Leclerc, 17340 Châtelaillon-Plage, France